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SunFleet Media

Concept Campaigns

One platform.
Multiple brand
languages.

SunFleet Media can translate very different visual identities into a large-format moving maritime environment.

01Concept

Automotive Concept

A launch-style presence: dark canvas, one sharp graphic, arriving at the evening promenade when the waterfront is at its busiest.

Identity
Angular chevron monogram on graphite
Environment
Evening promenade, city waterfront
A SunFleet media vessel with a graphite canvas and abstract white chevron monogram passing a crowded Mediterranean promenade at blue hour.

02Concept

Performance Concept

Built for movement: high-contrast diagonals read at speed from the running path, the cycle lane and the water.

Identity
Diagonal slash in red-orange and black
Environment
Morning harbour path, runners and cyclists
Runners and cyclists on a Mediterranean harbour path with a SunFleet media vessel carrying a red and black diagonal graphic passing close by.

03Concept

Technology Concept

Precision over volume: a single generative mark on a pale canvas, placed in a contemporary waterfront setting.

Identity
Dot-grid circle in deep blue on silver
Environment
Modern waterfront district, café terraces
A SunFleet media vessel with a silver canvas and a blue dot-grid circle moored beside a modern Mediterranean waterfront with people at café tables.

04Concept

Premium Lifestyle Concept

Quiet and warm: a restrained monogram anchored off a populated beach club at the hour people are already looking at the water.

Identity
Arch monogram in bronze on cream
Environment
Beach club and hotel terrace, golden hour
Guests at a Mediterranean beach club terrace and a crowded shoreline with a SunFleet media vessel carrying a cream canvas and bronze arch monogram anchored offshore.

Disclosure

Original concept identities created exclusively to demonstrate the SunFleet Media format. They do not represent existing client campaigns.

Next step

Imagine your brand in motion.